About Us


About Us


Welcome to The Auction Channel, the ultimate destination for art enthusiasts seeking high-quality artworks to enhance their collections. The Auction Channel is owned by DigitalNow International Group FZE, based in the United Arab Emirates.

Our website specializes in the sale of exquisite artworks, with a particular focus on modern and contemporary pieces. Our collection is meticulously curated, ensuring the highest quality and authenticity.

DigitalNow International Group FZE was established on January 3, 2022. We operate our business with a strong commitment to providing top-notch products and services to our customers worldwide.

Our Mission

Our mission is to provide our customers with the best artworks, accompanied by impeccable customer service. We believe in quality and authenticity and strive to offer solutions that meet the needs of every art enthusiast.

Contact Information

For any inquiries or assistance, please feel free to reach out to us through any of the following contact details:

  • Phone: +44 7491 629558
  • Email: info@theauctionchannel.com
    • Address: Creative Tower – Hamad Bin Abdulla Road – Office 4201 – Fujairah – United Arab Emirates
  • Who we are

    DigitalNow International Group FZE, through The Auction Channel, offers a diverse range of high-quality artworks. We are dedicated to enhancing the collections of our customers by providing authentic pieces that deliver both aesthetic appeal and cultural significance.

    We understand the passion of art enthusiasts, and our aim is to cater to that passion with pieces that are curated with precision and excellence. Whether it’s modern art or contemporary works, The Auction Channel is committed to bringing the best to our customers.

    Get in touch with us

    The experiences

    What People say

    The "Whimsical Ice Cream Unicorn" has brought a touch of fantasy and fun to my office. It's amazing how this sculpture can transform the atmosphere of a room. The quality of the materials is excellent, and the attention to detail is evident. I receive compliments from all my colleagues and clients. This piece not only beautifies my space but also stimulates creativity. Highly recommended!

    Luca R.


    I purchased the "Avant-Garde Angel: The Modern Nordic Sculpture with Bold Artistic Expression" for my living room, and I have to say it was one of the best design decisions I've ever made. The sculpture is incredibly detailed, and the combination of classic and modern elements makes it truly unique. Every time someone enters my home, this sculpture immediately grabs their attention and becomes a topic of conversation. I am thrilled with the quality and beauty of this piece.

    Sophia M.

    United States

    I was captivated by the "Eternal Gaze of Apollo: The Modern Renaissance Sculpture with Golden Accents" from the moment I saw it. This sculpture perfectly balances tradition and modernity. The eco-friendly resin finish is smooth and refined, and the golden details add a touch of luxury. Every time I look at this sculpture, I feel transported to an era of timeless elegance. It has become the focal point of my living room, and I am delighted with my purchase.

    Emma D.

    United Kingdom
    About Us

    A Legacy of Excellence

    TheAuctionChannel.com has grown to become a leading name in the world of online art auctions. Our commitment to excellence and innovation has not only earned us a loyal clientele, but also recognition from some of the most respected media outlets in the world. Over the years, our efforts have been highlighted by international publications.

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    Speaking of Us


    Our Core Values At the heart of TheAuctionChannel lies a set of unwavering values:

    • Integrity: We believe in transparent and honest dealings, ensuring that every artwork and transaction is genuine.
    • Innovation: Our journey of two decades has been marked by continuous evolution, always staying ahead of the curve and integrating the latest technologies.
    • Passion for Art: Art isn't just a business for us; it's a passion. We are dedicated to promoting artists and bringing their masterpieces to discerning collectors.
    • Client-Centric Approach: Our clients are at the core of everything we do. We strive to offer a seamless and enriching experience for every art enthusiast who chooses us.

    Art Meets Technology In the ever-evolving landscape of art, we recognized early on the transformative potential of technology. By seamlessly blending the timeless allure of art with cutting-edge technological advancements, we've created a platform where tradition and innovation coexist. Our introduction of NFT certifications is a testament to our commitment to this fusion, ensuring authenticity in the digital age and redefining the art acquisition experience.

    Join us in celebrating the timeless beauty of art, enhanced and secured by the power of technology.

    Welcome to TheAuctionChannel.